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Finding a Great Copywriter
If you wish to earn money on the internet, you are going to need a site. That website should be well written, especially if you're hoping it will bring in money. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some have a lot of talent. Some, on the other hand, don't have any but are trying their hand at writing as someone told them that online writing would be easy. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter worth employing is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own website, how can they help you put up yours? Pay close attention to the copy on the writer's site. If it is replete with errors this is not a good sign.
How well do you respond to the copy on the copywriter's site? This is more involved than just noting grammar mistakes. Does the copy make you feel any sort of emotional reaction? Does the web site copy make you like the copywriter? Does the web copy make you want to follow up and learn more about them? Does the web site copy make you feel like you need to hire the writer immediately? Does it make you want to run away? Does the website copy make you angry? These are all vital reactions and you need to pay attention to them.
Do a bit more background search on the copywriter. Search for reviews for the copywriter on independent sites and online forums. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Pay attention to these reviews. It is smart to ask the writer for references also. You must actually contact each reference and get an you can try this out honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to inquire about samples beyond the samples that are displayed on the website. This is especially crucial when you're trying to hire a writer who claims to be an expert in a particular area. If the writing seems like a rewritten Wikipedia article, other you need to find someone else.
You have lots of options available to you when you're trying to determine whether or not to pay for a copywriter. It's vital to do copywriter freelance your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.